Two days after Facebook became a public company, Microsoft pushed the ON button to their social networking site So.cl. So.cl (pronounced “social”) is an experimental research project by Microsoft’s Fuselabs, that aims to find ways on how to integrate web browsing, search and social networking. The site have been in beta mode, when the site accidentally went live and a number of theories where going around on what site really is.
At this time, those who can join are people who are 18 years and above and you need to have a Facebook or Windows Live account. So.cl offer features similar to Facebook, Twitter and Google+ like Explore (similar to Twitter’s Discovery), Posts (Rich posts), Search that’s powered by Bing, Video Parties, plus you’ll the ability to follow and be followed by other So.cl users, also the site still does not offer the ability to create your own page, which I would assume will be possible once so.cl becomes more popular.
With Microsoft’s deep pockets and marketing partners, So.cl will surely be a serious competition in the social space, even though they own 1.6% stake on Facebook that recently went public, thanks to their $240 million invest last 2007.
I only have one issue with so.cl is that your data are public by default unless of course you change them as private via the SETTINGS section, other than that I’m loving the So.cl UI that’s clean and intuitive and does not show any ads (yet!). If you like to explore so.cl, then just head over to http://so.cl, you can also follow me by clicking here.