Intel, who is currently on campaigning their Intel-inspired Ultrabooks in every admissible corner of the world including Philippines pushed an effort to take their ultra-thin, ultra-powerful laptops into a lower price after top competitor, Apple, officially announced at the WWDC 2012 that their refreshed MacBook Air will be out of the market with a lower price of as much as $100.
According to the Taiwanese tech blog, Digitimes, Intel set a conference in July with Taiwan-based supply chain makers to talk about minimizing ultrabook’s cost of production.
Intel aims to decrease retail prices for ultrabooks to US$699 in the second half of 2012, and thereby reach target global sales of 20-30 million units for the year.
Intel will focus on solutions to reduce component costs, including adoption of fiberglass-reinforced plastic cases in place of expensive aluminum-alloy, 16650 cylinder-shaped batteries or prismatic lithium-ion batteries in place of Li-polymer batteries and hybrid-HDDs in place of SSDs.
The price cut of the Ultrabooks from $899 would likely to edge closer the average price of regular laptops in the market. Meanwhile, known ultrabook makers such as Lenovo, Toshiba, Asus and Sony have already moved to take their ultrabook’s price lower than the $800 barrier:
- Lenovo IdeaPad U310 and U410 – $749 and $799 respectively;
- Toshiba Satellite U840 – $749;
- Asus S46 & S56 – $599 & $799 respectively and
- Sony VAIO – $769.99
This move to cut the price of ultrabook shows that this new line of portable computers, that is designed to balance portability, power, and price is now getting closer to the large mass of markets.
Image from sbnation