If you happen to be in Cebu City and within SM City Cebu, then you may want ot visit MSI-ECS first ever concept store Digi.Life. The Digi.Life concept store is a 60 sq. meters store located at the 2nd Floor of Cyberzone, SM City Consolacion, Cebu City.
The Digi.life store aims to bring the Apple culture to both the Cebuanos and tourists shoppers a like. The store will showcase Apple products and accessories like Macs, Macbooks (including software), iPod, iPad and iPhone as well as those from third-party accessories like as Ozaki, Buffalo, Belkin, Macally, Blaupunkt, X-Doria, Mili. Digi.Life will also software like Adobe, VMware and AutoCAD.
(L-R) Virgin Tan, president/owner Thinking Tools, Inc.; Jimmy D. Go, president/CEO, MSI-ECS Phils., Inc.; and Princess Chua, general manager, MSI-ECS Phils. Inc.
The store will be managed and operated by Thinking Tools, Inc. which is an MSI-ECS Authorised reseller and one of the early IT retailers in the Philippines. Aside from selling gadgets and software, Digi.Life will also serve as a drop-off point for service and repair of Apple products taking advantage of MSI-ECS and Thinking Tools’ expertise as authorized service partners of Apple.
MSI-ECS also has plan to open Digi.Life concept stores in Batangas, Laguna and additional branches nationwide by the end of 2012, when I asked MSI-ECS as to how much did they spend in designing and creating the Digi.life concept store, I’m still waiting for an answer as of press time.
One thing that you need to remember MSI-ECS is not to be mistaken with the MSI computer brand.
