Multiply, one of the country’s top social networking sites several years ago, announced earlier this month that it’s dumping the site’s social networking features to make way for a more e-Commerce-friendly Multiply.
Friendster, Multiply’s primary competitor in the country a couple of years back, also left the social networking category last year by targetting the social gaming market.
Multiply made the announcement via its newly appointed CEO Stefan Magdalinski’s blog post entitled “We are sorry.”
“We have decided to discontinue providing and hosting these services, as we have concluded that other Internet sites who are committed to social networking services will do a better job serving you than we can.”
The announcement assured all Multiply e-Commerce users that they won’t have to do anything during the transition period which is until December of this year as the affected users are only those who are maintaining blogs, photos, music and videos since 2004.
Those who have upgraded to Multiply Premium, the exclusive subscription that gives users more unique features of the site, will be issued appropriate refunds.
“We are aiming to have the new site relaunched in time for the Christmas period,” Magdalinski said in an interview. “In the new platform, we will probably mandate certain styles of user experience, but we will also encourage shop owners to check out systems that work.”
Per statistics, Multiply has approximately 5.5 million users in the Philippines with 130,000 of them using the site as online stores.