During their Blackberry 10 Event, CEO Thorsten Heins announced that the company will be dropping the Research In Motion (RIM) moniker and starting today the company will now be known as BlackBerry.
In his speech at the event earlier today CEO Thorsten Heins said
“This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history,”…“RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name.”
The company’s new stock trading name will be BBRY on Nasdaq, and BB on the Toronto Stock Exchange. With the new name, comes a new logo, so that old RIM logo (below) will be replaced by the BlackBerry logo that you see at the top of this post.
BlackBerry’s official slogan is now “One brand. One promise.” With its new (fruit) name the company hopes to reinvent itself and bring the company back on its feet. Because frankly speaking this is the only opportunity that the company has and they cannot afford to fail not one bit.