Since Apple introduced Siri, there has been countless company who tried and attempted to introduced their own voice-activated “virtual personal assistant”. Today, Netflix is introducing Max a voice-activated movie guide on PlayStation 3.
Netflix cleverly describe Max as:
Max, rumored to be the child of Siri and HAL 9000, asks a few questions about your mood or movie and TV show tastes to arrive at a suggestion, of course based on your tastes and taking advantage of the Netflix algorithms that predict what you’d enjoy watching. One of the experiences Max offers is called the “ratings game,” where you pick a genre to fit your mood and then rate a few titles on the familiar Netflix five star scale.
At this time, Max will only be available to U.S. Netflix members and the company could make its way to Netflix’s app on other mobile platform. Here’s a 3 min video to see Max in action.