A great news for brands, advertisers and marketers as Yahoo unveil a new and unified Yahoo Advertising. The new Yahoo Advertising will bring Yahoo Audience Ads, Yahoo Ad Manager and Ad Manager Plus, Yahoo Search, Yahoo Ad Exchange and Tumblr’s Sponsored Posts under one ad management platform.
The announcement was made by Yahoo!’s CEO Marissa Mayer on the 3rd day of CES 2014 in Las Vegas. In a blog post, Yahoo said “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.”
One notable update of Yahoo Advertising is the inclusion of Tumblr’s Sponsored Posts, since this is was one of the Tumblr’s major revenue source, before Yahoo! acquired the company for $1.1 Billion.
The new Yahoo Advertising appears to Yahoo’s answer to the nagging question about their plans for Tumblr and it’s what Yahoo really needs, since online advertising on Yahoo is on a decline. Since taking over Yahoo’s leadership, Marissa Mayer appears appears to be applying the same formula that Google is using in terms of advertising and slowly morphing the company into a mirror image of Google, Marissa’s former employer. David Karp, Tumblr’s founder also made an appearance in the event explaining Tumblr’s sponsored posts.
You can read Yahoo’s full announcement here.