Testing ways for people and businesses to engage on Messenger

Eddie Zhang – Facebook Product Manager;

This week we are launching a very small test in Australia and Thailand that gives businesses the opportunity to place ads on the Messenger home screen. This means that a business is able to place an ad in an area of Messenger below your recent conversations, similar to how we surface birthday notifications or where we let you know if a friend is currently active on Messenger. No one will see an ad in a conversation without clicking on an ad experience on the Messenger home screen or starting a conversation with a brand – these test ads won’t originate in your conversations. The test group of people in Thailand and Australia will start to see these ads in the coming weeks.

More ads!