Zeotap gets $13 million to unlock treasure chests of telco user data for mobile ads

Malavika Velayanikal, reporting for Tech in Asia;

Whether it is artificial intelligence or targeted advertising, it’s the quality of data that determines how smart the results will be. Berlin-based Zeotap, which also has a joint venture in Bangalore, zeroed in on this aspect from the very outset of its adtech business in late 2014. It started tying up with telecom companies across Europe and Asia to use their customer data for targeting mobile ads.