TechCrunch

Southeast Asia’s Playlab invests $1M in Brazilian gaming startup Cupcake Entertainment

Jon Russell, reporting for TechCrunch;

Thailand-based casual game studio Playlab has turned investor after it invested $1 million into Cupcake Entertainment, a Brazil-based game maker.

The deal is a little different in that it is not an equity investment; instead, Playlab and Cupcake have agreed to a profit-share deal. Cupcake started producing games in 2014, and its current titles include Letters of Gold and Words of Gold. Co-founder and CMO Gabriel Stürmer described its products — which are for iOS, Android and Facebook — as “casual brain games” that require users to “make boards, or do mathematic combinations.”

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