TechCrunch

Alibaba invests in WayRay, a maker of augmented-reality dashboards for smart cars

Catherine Shu, reporting for TechCrunch;

After launching its first car last year, Alibaba is digging deeper into the automobile industry. The Chinese Internet and e-commerce behemoth is the lead investor in smart car tech developer WayRay’s $18 million Series B round, the startup announced.

Founded in 2012, WayRay makes holographic navigation systems. According to its funding announcement, WayRay has already spent $10 million of its own capital, as well as previous venture funding, on the technology that underpins Navion, an augmented-reality dashboard that overlays directions and other information onto a driver’s view of the road. The company plans to launch a consumer version of Navion in 2017.

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