Michael Zhang, writing for PetaPixel;
Apple just joined Instagram. An unlike most other brand accounts, the new @apple handle won’t ever feature ads or announcements for products and services. Instead, it will be used for one, single purpose: to feature the world’s best #ShotoniPhone photos.
It’s interesting that Apple choose Instagram and not Flickr, to showcase photos that have been taken using iPhone. I guess, even though Apple said that they won’t feature ads, using the hashtag #ShotoniPhone, is an advertisement in and of itself.
Here’s Apple’s introduction to their IG account.
A look through the lens of iPhone users around the world. Tag #ShotoniPhone to take part. – Words and images by @koci, @itsreuben, @danilo, @_xst, @subwayhands, @marcelonava, @brockdavis, @lanadeathray, @thesdcowgirl, @inomad, @_yaisyusman_, @dawn_denfeld, @pauloctavious, @jeremysnell, @laurazazanis, @ryanpernofski, @abstractconformity, @mirafilm, @joez19, @daniil, @oli_op, @fotombo, @j9ryl, @tertiusalio, @maggiefortsonphoto, @trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @mamacaxx