Apple Joins Instagram to Feature the Best #ShotoniPhone Photos

Michael Zhang, writing for PetaPixel;

Apple just joined Instagram. An unlike most other brand accounts, the new @apple handle won’t ever feature ads or announcements for products and services. Instead, it will be used for one, single purpose: to feature the world’s best #ShotoniPhone photos.

It’s interesting that Apple choose Instagram and not Flickr, to showcase photos that have been taken using iPhone. I guess, even though Apple said that they won’t feature ads, using the hashtag #ShotoniPhone, is an advertisement in and of itself.

Here’s Apple’s introduction to their IG account.