Facebook sneaks into China with a new app

Steven Millward, writing for Tech in Asia;

In a surprise move, Facebook has made and released an app just for China – where Mark Zuckerberg’s social network has been blocked since 2009.

Facebook’s China app, launched stealthily into the local app store under a company pseudonym, is a photo-sharing service called Colorful Balloons. The New York Times first spotted and reported on the app after verifying that it was indeed made by Facebook.

The Colorful Balloons app is actually a walled-off, China-only version of Facebook Moments, the spin-off app dedicated to photos that was first introduced mid-2015.

Sneaky!