Google Chrome to start blocking “behind the scenes” flash in favor of HTML5
Anthony LaForge, curator of Flash in Chrome
Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites.
This is similar to a change we made last September, when some Flash content became click-to-play with Chrome 42. This had an immediate, positive ...