SM partners with Lazada to strengthen online presence
Ian C Sayson, writing for Bloomberg;
SM Investments Corp., Sy’s holding company, has reached an agreement to use the platform of the Philippine unit of Rocket Internet’s Lazada to sell online merchandise from toys to clothes, Teresita Sy-Coson, a daughter of the billionaire owner and vice chairwoman of the company, said in an interview. SM will initially sell light-to-carry non-food items through Lazada that eventually could include home furnishings and appliances, she said.
As far as I know, SM already have their own online store, thought it looks like that changed because when go shop at http://thesmstore.com, you'll be redirected to ...