LeBron James Fearless

This will be the first time a company promotes autonomous vehicles to the general public. We know companies are working on self-driving cars but Intel is the first to tap a public figure, and arguably the most influential athlete in the world.

The video is entitled “Fearless” which is appropriate, since the time and effort to research and develop self-driving car will all be for nothing if people cannot overcome their fear of riding these autonomous cars.