Game On: Games on Messenger Go Global with New Features and Games

Facebook;

Today we’re starting to roll out Instant Games on Messenger more broadly for the 1.2 billion people who use Messenger every month. In addition, we’re also launching the new features that we exclusively previewed to developers at our annual F8 conference. These include rich gameplay features, which allow developers to create unique and sophisticated experiences and Game bots to help game makers surface exciting features like new levels and rewards. When developers start to take advantage of these new capabilities everyone wins with more dynamic and engaging gaming experiences.

Introducing Live Location in Messenger

Facebook;

Today we’re excited to announce a new way to share your location in Messenger. Our new Live Location feature makes it simple and seamless for you to choose to share where you are with your friends and family. This is rolling out globally and is available on both iOS and Android.

Testing ways for people and businesses to engage on Messenger

Eddie Zhang – Facebook Product Manager;

This week we are launching a very small test in Australia and Thailand that gives businesses the opportunity to place ads on the Messenger home screen. This means that a business is able to place an ad in an area of Messenger below your recent conversations, similar to how we surface birthday notifications or where we let you know if a friend is currently active on Messenger. No one will see an ad in a conversation without clicking on an ad experience on the Messenger home screen or starting a conversation with a brand – these test ads won’t originate in your conversations. The test group of people in Thailand and Australia will start to see these ads in the coming weeks.

More ads!