Smart the largest mobile operator in the Philippines in terms of subscribers

Joseph Waring, writing for Mobile World Live;

Smart, the mobile arm of PLDT, regained its spot as the largest mobile operator in the Philippines by subscribers in Q2, after Globe Telecom lost 3.1 million users since the beginning of the year.

According to GSMA Intelligence data, Smart had a 51.4 per cent market share in Q2, while Globe’s share dipped by nearly 2 percentage points from the end of 2016 to 48.2 per cent at end-June.

Do we really need to know which of the ONLY two mobile operator in the Philippines is the largest? It will be more interesting to know, which of the two (Smart or Globe) has the highest customer satisfaction rating.

MVP admits PLDT losing to Globe in market share

Miguel R. Camus, reporting for Philippine Daily Inquirer;

Globe Telecom likely overtook main rival PLDT Inc. in mobile subscribers last year, PLDT chair and CEO Manuel V. Pangilinan said on Thursday.

Pangilinan, reacting to data published by GSM Association, a trade group of global telco operators, said PLDT saw mobile subscriber numbers dip in 2016 partly as it “cleaned up” inactive accounts.

It’s unclear from Mobile World Live report how many of the reported 66.6 million subscribers are active and how many are post paid and prepaid.

I won’t be surprise if more than 75% of Globe subscribers are Smart subscribers as well. I think the real metric that both Globe and Smart should focus is the revenue/s that they get per subscribers and the driver/s for these.